Faraway, so close. Peter Costello bumped Kevin Rudd out of the Number 2 spot in the Crikey/Media Monitors Top 20 for the week of 17-23 July – but if he wants to be PM rather than opposition leader, he’s got a long way to go. Howard had two and a half times the media mentions.

Kevin Andrew’s jump up the charts wasn’t what the doctor ordered (Geddit?!?), Ian Macfarlane climbed thanks to the Ford focus (Geddit again?!?) and Bruce Baird made the Top 20 thanks to allegations that someone cooked the books (you’re fired – Ed.).

TW

Politician

Press

Radio

TV

Internet

Total

1
(0)

John Howard

894

13,279

5,565

7,055

26,793

2
(1)

Peter Costello

384

5,765

2,862

1,889

10,900

3
(-1)

Kevin
Rudd

491

3,288

1,984

3,356

9,119

4
(11)

Kevin Andrews

227

3,109

1,210

999

5,545

5
(3)

Peter Beattie

131

2,564

988

1,614

5,297

6
(-2)

Philip Ruddock

143

1,931

1,129

1,449

4,652

7
(-1)

Mal
Brough

97

1,553

200

1,531

3,381

8
(-1)

Alexander Downer

83

1,269

537

1,339

3,228

9
(0)

Morris Iemma

79

1,495

411

953

2,938

10
(-5)

Steve Bracks

105

844

414

1,337

2,700

11
(1)

Tony Abbott

104

1,112

773

661

2,650

12
(6)

Malcolm Turnbull

79

1,088

437

457

2,061

13
(-2)

Wayne Swan

79

883

434

480

1,876

14
(8)

Ian MacFarlane

44

1,180

182

338

1,744

15
(-1)

Joe
Hockey

109

464

411

391

1,375

16
(-6)

Peter Garrett

48

1,009

84

192

1,333

17
(6)

Mark
Vaile

36

914

9

161

1,120

18
(-1)

Julia
Gillard

59

306

366

344

1,075

19
(-6)

Brendan Nelson

57

81

161

512

811

20
(15)

Bruce
Baird

28

552

36

109

725

Indigenous matters kept Mal Brough in the talkback charts last week.

Rank

Politician

Talkback

1

John Howard

815

2

Kevin Rudd

293

3

Mal Brough

251

4

Peter Costello

247

5

Kevin Andrews

145

There’s more on the week’s issues at the Media Monitors site, but if you’ve been following affairs over the past week from Platform 9¾, Kevin Rudd’s lookalike would have come in at Number 4:

Harry Potter

159

2,648

4,543

1,208

8,558