Could pub diners decide the next election? Crikey is digging into Roy Morgan Research data to pull out different demographic groups to find out what seats they’re located in and how they are going to vote.

Today, we’re looking at what diners matter – the ones who go posh, the ones who go to the pub or the ones who go for pizza.

In the Forgotten People address, Sir Robert Menzies said “I do not believe that the real life of this nation is to be found either in great luxury hotels”.

This election could be decided in the dining rooms of local pubs. Look at the list. Ten of the 25 electorates with the highest proportion of voters who have been to a pub or hotel for a meal in the last three months are in Crikey’s list of key seats.

Crikey’s key seats – the 49 seats we believe will decide the federal election  are marked with an asterisk. More details are available from Electorate Profiles on the Roy Morgan Online Store.

Percentage of electors who have been to a pub or hotel for a meal in the last three months

Electorate

% of electors who have been to a pub or hotel for a meal in the last 3 months

2PP Pre-Rudd

2PP Post-Rudd

Hindmarsh (SA)

61.20%

LNP 44.5%, ALP 55.5%

LNP 44.5%, ALP 55.5%

*Boothby (SA)

58.98%

LNP 50%, ALP 50%

LNP 51.5%, ALP 48.5%

Jagajaga (Vic)

58.95%

LNP 50.5%, ALP 49.5%

LNP 34.5%, ALP 65.5%

*Sturt (SA)

58.49%

LNP 54.5%, ALP 45.5%

LNP 42%, ALP 58%

Port Adelaide (SA)

56.71%

LNP 32%, ALP 68%

LNP 25%, ALP 75%

Percentage of electors who have been to a fast food place or takeaway in the last three months

Electorate

% of electors who have been to a fast food place for takeaway in last 3 months

2PP Pre-Rudd

2PP Post-Rudd

*Cowan (WA)

68.19%

LNP 49.5%, ALP 50.5%

LNP 38%, ALP 62%

Dickson (Qld)

68.16%

LNP 53%, ALP 47%

LNP 47.5%, ALP 52.5%

Lingiari (NT)

67.28%

LNP 51%, ALP 49%

LNP 54.5%, ALP 45.5%

*Lindsay (NSW)

65.54%

LNP 48%, ALP 52%

LNP 34%, ALP 66%

Calwell (Vic)

65.21%

LNP 36%, ALP 64%

LNP 24.5%, ALP 75.5%

Percentage of electors who have been to a licensed restaurant in the last three months

Electorate

% of electors who have been to a licensed restaurant in last 3 months

2PP Pre-Rudd

2PP Post-Rudd

Kooyong (Vic)

75.91%

LNP 52.5%, ALP 47.5%

LNP 48%, ALP 52%

Melbourne Ports (Vic)

74.30%

LNP 37.5%, ALP 62.5%

LNP 33%, ALP 67%

Higgins (Vic)

71.63%

LNP 50.5%, ALP 49.5%

LNP 43.5%, ALP 56.5%

Mackellar (NSW)

70.52%

LNP 57.5%, ALP 42.5%

LNP 56.5%, ALP 43.5%

Melbourne (Vic)

69.86%

LNP 28%, ALP 72%

LNP 23%, ALP 77%

Pre Rudd polling covers January-Dec 2006; post Rudd January-June 2007.