In order to give a more accurate reflection of dominance across all four media, Media Monitors have introduced an Index score out of 1,000 to determine the Top Twenty every week. This means that the four media are equally weighted in determining the final list, but as you see the raw number of item hits are still there (in italics) for you all to look at, enjoy and swap bon mots about. The Index will let you know things such as that Brendan achieved about 39% of Kevin’s coverage across all media while 20th placed Nick Xenophon (in the first of many appearances, we’re sure) got about 6% of the PM’s coverage. We can tell you’re already as excited as we are…

Big movers of the week come from those pea in a pod South Australians (sometimes their mums can’t even tell them apart) leaving the list: Alexander Downer (forever); and Natasha Stott Despoja (probably, possibly, maybe forever?) as well as the incoming SA Senator Nick Xenophon, whose phone we suspect won’t stop ringing for the next… oh… six years at least.

Warren Truss and Darren Chester up in the list thanks to the good folk of Gippsland, (was leaving when he did the best thing Peter McGauran ever did for the Nats?) and meanwhile Deputy PM Julia Gillard and Climate and Water Minister Penny Wong nowhere to be seen. Okay IR isn’t exactly the hottest topic at the moment, but water and climate change? Wherefore art thou Penny? Keeping her powder dry ‘til the green paper release no doubt (which is very easy if you’re in the Murray Darling Basin).Talkback callers finally bored with Iguanagate, although Premier Iemma maintains his usual strong showing, and many gave a Byronesque wave to Alexander Downer as he headed off to make the Greeks and Turks love each other. Easy.

TW

Move

Position

Politician

Press Index

Radio Index

TV Index

Internet Index

Raw total

INDEX

1

0

PM

Kevin Rudd

1,000

1,000

1,000

1,000

32,785

1,000

2

1

Premier

Brendan Nelson

352

457

447

296

11,957

388

3

1

Opp Leader

Morris Iemma

255

451

204

398

12,203

327

4

-2

Backbench

Belinda Neal

162

145

366

317

8,771

247

5

4

Cabinet

Wayne Swan

229

266

358

133

6,834

246

6

1

State Minister

Anna Bligh

141

152

146

297

7,372

184

7

-2

Backbench

John Della Bosca

101

73

141

308

6,751

156

8

25

Premier

Alexander Downer

80

219

205

94

4,655

149

9

6

NSW Opp Lead

Barry O’Farrell

61

157

91

163

4,687

118

10

52

minor party

Natasha Stott Despoja

98

98

226

27

2,648

112

11

6

Premier

John Brumby

140

145

94

65

3,144

111

12

-4

Cabinet

Peter Garrett

63

119

116

107

3,536

101

13

-3

Cabinet

Nicola Roxon

76

109

55

83

2,786

81

14

6

Shadow

Malcolm Turnbull

97

85

92

40

2,097

79

15

1

Cabinet

Stephen Smith

53

108

56

85

2,757

75

16

2

Party leader

Bob Brown

82

99

79

38

2,078

74

17

-4

Cabinet

Jenny Macklin

57

119

64

51

2,323

73

18

*

Backbench

Darren Chester

66

117

51

42

2,127

69

19

13

Party leader

Warren Truss

44

76

86

56

2,115

65

20

*

Independent

Nick Xenophon

74

120

11

44

2,005

62

Talkback callers finally bored with Iguanagate, although Premier Iemma maintains his usual strong showing, and many gave a Byronesque wave to Alexander Downer as he headed off to make the Greeks and Turks love each other. Easy.

Rank

Politician

Talkback

1

Kevin Rudd

408

2

Morris Iemma

291

3

Brendan Nelson

159

4

Alexander Downer

146

5

Wayne Swan

114

Our special guest celebrity this week is “the honeymoon” which, we are told by the experts, is over.

Press

Radio

Television

Internet

Grand Total

The honeymoon

178

589

752

726

2,245

There’s more on the Media Monitors website.