The Olympic coverage in Australia has been dominated by swimming, followed by the sports where we boast big names that have done nothing (Opals aside) — basketball, cycling and tennis — plus football a bit further down. They’re followed closely by the sports where non-famous Aussies are doing well or were expected to do well — Hockey, Equestrian, Rowing, Beach Volleyball, Shooting.
Meanwhile, big traditional Olympic sports that just happen to have been dominated by the host country like Gymnastics and Weightlifting haven’t cracked the Top Ten. What a shock.
Sport |
Press |
Radio |
TV |
Internet |
Total |
Swimming |
1,243 |
8,849 |
7,245 |
4,758 |
22,095 |
Basketball |
544 |
1,941 |
2,070 |
1,659 |
6,214 |
Cycling |
545 |
1,403 |
1,094 |
1,961 |
5,003 |
Tennis |
401 |
1,687 |
1,092 |
1,336 |
4,516 |
Hockey |
426 |
1,464 |
1,509 |
1,114 |
4,513 |
Equestrian |
244 |
1,454 |
1,561 |
738 |
3,997 |
Rowing |
513 |
160 |
2,062 |
1,357 |
4,092 |
Football |
649 |
728 |
1,307 |
1,183 |
3,867 |
Volleyball |
325 |
649 |
1,183 |
848 |
3,005 |
Shooting |
385 |
855 |
412 |
1,231 |
2,883 |
There’s more on the Media Monitors website.
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