Skinny Blonde beer have come up with a brilliant, if not completely inappropriate, gimmick for their product — vanishing bikini tops for their beer labels.
When the temperature of the beer rises, apparently bared breasts are revealed on the logo girl:
The interactive website is for those aged 18 and over and includes (how nice) pictures of real women in bikinis and thermometers. If you use your mouse to “raise the temperature” on the thermometer you get to see a little bit more. Skinny Blonde, all-Australian brewers of beer and purveyors of pornography.
Question: does this break any advertising standards?
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