The Labor Herald is still Pozible. As we press publish this afternoon, the Labor Herald launches its Pozible campaign to raise $30,000 to fund the party’s news website, which has been spruiked as the party’s answer to the Murdoch press (tagline “news less limited”, guffaw, guffaw). It’s been over a year since the website was announced, and the delays seem to be down to a lack of funding. In May last year, Labor national secretary George Wright wrote to the party faithful saying that 226 “founding subscribers” had raised more than half of the original $95,000 needed to hire the website’s founding editor. Former blogger at Fairfax and Kidspot.com Alex Brooks was announced for the role earlier this year.

Now “Labor’s Crikey” is asking for donations again, for at least the third time. The Pozible page says the donations will go towards paying journalists and content creators, and Brooks told BuzzFeed that the venture so far had no budget for content or marketing. As with all Pozible campaigns, there’s a swish video and rewards for donations at certain levels. While we know rewards can sometimes be hard to come by, it seems that these have just been scrounged up from around ALP headquarters. There’s a Julia Gillard corflute and signed poster, a signed Kevin Rudd T-shirt (but not even a Kevin ’07 one), and a red letter “H” for one donor who forks out $2500. But we are just a bit confused by the “handmade silk tie” that will reward 20 donors who hand over $150. Do they expect no women or tradies to donate that amount?