The Bachelorette might not have given Ten a win in total people or the main channels, but it snaffled all the major demos. But Sophie couldn’t help the Wrong Girl – its audience last night was a fraction of that for The Bachelorette which had 1.08 million national viewers (809,000 in the metros). The Wrong Girl had 498,000 — in other words more than 50% of the Bachette’s audience deserted The Wrong Girl. The core female viewer is just not interested.
And what happened to Cannonball last night? Was it really so bad that Seven pulled it from the schedule at the last moment and used instead a UK clips/internet program called Here Comes Trouble. It managed just 238,000 from 7.30 to 8.30 pm in the metros and 412,000 nationally. Spak Filler.
And then there was the AFL Footy Show on Nine and the NRL effort. As different as chalk and cheese. The AFL production was bombastic, blokey and at times nasty. The NRL Footy Show used to be like that but last night it was real entertainment. Having Erin Moylan and the kids segment with Darryl Brohman has softened the NRL program over the years and made it more appealing. And in terms of their relevance, the NRL attitude to the marriage equality debate is far ahead of a hesitant AFL. In fact the kerfuffle about Macklemore’s performance at the NRL Grand Final and his singing his song, Same Love, has put Rugby League in a very interesting position. The real story about the performance of the AFL Footy show is that its flagship Grand Final edition suffered a 38% slide in audience in Melbourne (which is the only market that matters) — from 452,000 a year ago to 280,000 last night (from 7.30pm). From memory, that is the lowest Melbourne Grand Final edition audience ever.
Network channel share:
- Nine (30.0%)
- Seven (28.3%)
- Ten (19.3%)
- ABC (14.3%)
- SBS (8.0%)
Network main channels:
- Seven (22.9%)
- Nine (17.6%)
- Ten (13.5%)
- ABC (8.5%)
- SBS ONE (5.5%)
Top 5 digital channels:
- 7TWO (5.1%)
- ABC 2 (3.8%)
- ONE (36%)
- GO (3.1%)
- 7mate, 7flix (2.8%)
Top 10 national programs:
- Seven News — 1.434 million
- Seven News/Today Tonight — 1.286 million
- Nine/NBN News 6.30) — 1.210 million
- Nine/NBN News — 1.145 million
- The Bachelorette (Ten) — 1.088 million
- A Current Affair (Nine) — 1.077 million
- Home and Away (Seven) — 1.016 million
- 7pm ABC News — 1.012 million
- The Chase Australia 5.30pm (Seven) — 883,000
- 7.30 (ABC) — 771,000
Top metro programs: None with a million or more viewers
Losers: The AFL Footy Show – just tragic.
Metro news and current affairs:
- Seven News — 922,000
- Nine News (6.30pm) — 885,000
- Seven News/Today Tonight — 867,000
- Nine News — 845,000
- A Current Affair (Nine) – 756,000
- 7pm ABC News – 687,000
- 7.30 (ABC) — 521,000
- The Project 7pm (Ten) — 515,000
- Ten Eyewitness News — 408,000
- The Project 6.30pm (Ten) — 327,000
Morning (National) TV:
- Sunrise (Seven) – 498,000
- Today (Nine) – 394,000
- News Breakfast (ABC, 176,000 + 88,000 on News 24) — 264,000
- The Morning Show (Seven) —232,000
- Today Extra (Nine) — 166,000
- Studio 10 (Ten) — 124,000
Top five pay TV channels:
- TVHITS (3.2%)
- Fox Sports 506 (2.6%)
- LifeStyle (2.5%)
- Foxtel Movies Disney (1.6%)
- Sky News (1.5%)
Top five pay TV programs:
- ODI Cricket, Game 4: India v Australia (Fox Sports 506) — 79,000
- AFL: 360 (Fox Footy) – 68,000
- Selling Houses Australia (LifeStyle) — 61,000
- ODI Cricket, Game 4: India v Australia (Fox Sports 506) — 61,000
- Back Page (Fox Sports 506) — 49,000
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