Cricket gamble pays out for Seven and Foxtel

How did the test cricket travel over the weekend on Seven and Foxtel? Not too shabbily for Seven. Friday day two averaged 607,000, after the day one average of 605,000. Day three averaged 664,000, and yesterday’s exciting day four saw 774,000 people watch across the three sessions of play, with the highest session average of the match being 961,000 for the stumps session (the third most watched program on the day).

On Foxtel, day one averaged 173,000, day two 189,000, day three 194,000 and day four 255,000. The Australian team has helped Seven and Foxtel — especially offspinner Nathan Lyon, who should have a MVTB award (Most Valuable to Broadcasters).

In regional markets it was Seven’s 6pm News with 389,000, Nine/NBN News with 369,000, the 7pm ABC News, 321,000, session 3 of the cricket with 300,000 and Grand Designs on 287,000.

Network channel share:

1. Nine (32.3%)
2. Seven (26.8%)
3. ABC (16.8%)
4. Ten (15.4%)
5. SBS (8.7%)

Network main channels:

1. Nine (19.8%)
2. Seven (17.9%)
3. ABC (11.6%)
4. Ten (10.4%)
5. SBS ONE (5.0%)

Top 5 digital channels: 

1. GO (4.7%)
2. Gem (4.4%)
3. 7TWO (3.5%)
4. ABC Kids/Comedy, 9Life (3.3%)

Top 10 national programs:

1. Nine/NBN News — 1.334 million
2. Seven News — 1.258 million
3. First Test: Australia v India Day 4, Session 3 (Seven)— 961,000
4. 7pm ABC News — 938,000
5. 60 Minutes (Nine) — 938,000
6. First Test: Australia v India Day 4, Session 2 (Seven)— 769,000
7. Sunday Night – Summer (Seven) — 743,000
8. Grand Designs repeat (ABC) — 735,000
9. Blue Planet repeat (Nine) — 602,00n
10. First Test: Australia v India Day 4, Session 1 (Seven)— 591,000

Losers: A few, too many to mention.

Metro news and current affairs:

1. Seven News — 970,000
2. Nine News— 869,000
3. 7pm ABC News – 617,000
4. 60 Minutes (Nine) — 580,000
5. Sunday Night (Seven) — 468,000
6. The Sunday Project 7pm (Ten) — 262,000
7. 10 News First — 232,000
8. The Project 6.30pm (Ten) — 175,000
9. SBS World News — 140,000

Morning (National) TV:

1. Insiders (ABC, ABC News) — 577,000
2. Weekend Sunrise (Seven) — 388,000
3. Weekend Today (Nine) — 313,000
4. Landline – Summer (ABC) — 262,000
5. Offsiders (ABC) — 173,000

Top five pay TV programs:

1. First Test; Australia v India Day 4 Session 3 (Fox Cricket) — 315,000
2. First Test; Australia v India Day 4, Tea For Two (Fox Cricket) — 274,000
3. First Test; Australia v India Day 4 Session 2 (Fox Cricket) — 274,000
4. First Test; Australia v India Day 4 Session 1 (Fox Cricket) — 180,000
5. First Test; Australia v India Day 4 The Big Break (Fox Cricket) — 149,000