Super Bowl fails to block MAFS touchdown

The main event yesterday was the Super Bowl, won by the New England Patriots. The CBS says that 100.7 million people watched their broadcast, CBS Interactive, NFL digital properties and other streamers that carried the game in the US. In Australia 308,000 watched the midday game on 7mate and 130,000 on Foxtel — the top rating program on pay TV, knocking out the test cricket and BBL.

Meanwhile, Nine won the night with MAFS numbers up to 1.54 million. MKR on Seven managed 1.28 million and I’m A Celebrity on Ten averaged 833,000. The ABC returned Four Corners (812,000 ), Media Watch (761,000 ) and Q&A (546,000). 7.30 had 981,000 and the 7pm ABC News had 1.16 million (both boosted by the final report of the banking royal commission).

In regional markets, Seven News/Today Tonight won with 619,000, Seven’s 6pm News had 599,000, MKR had 467,000, MAFS had 431,000 and the 7pm ABC News had 391,000.

Network channel share:

1. Nine, Seven (30.1%)
2. ABC (18.0%)
3. Ten (15.9%)
4. SBS (5.8%)

Network main channels:

1. Nine (24.2%)
2. Seven (21.7%)
3. ABC (14.1%)
4. Ten (10.4%)
5. SBS ONE (4.1%)

Top 5 digital channels: 

1. 10 Bold (3.5%)
2. 7TWO (3.4%)
3. 7mate(3.0%)
4. GO (2.9%)
5. ABC Kids/Comedy (2.1%)

Top 10 national programs:

1. Seven News — 1.669 million
2. Seven News/Today Tonight — 1.648 million
3. MAFS (Nine) — 1.548 million
4. MKR (Seven) — 1.287 million
5. Nine/NBN News 6.30 — 1.242 million
6. Nine/NBN News — 1.206 million
7. ACA (Nine) — 1.166 million
8. 7pm ABC News — 1.164 million
9. 7.30 (ABC) — 981,000
10. The Chase Australia 5.30 pm (Seven) — 893,000

Top metro programs:

1. MAFS — 1.117 million
2. Seven News — 1.061 million
3. Seven News/Today Tonight — 1.033 million

Losers: Ten – the ABC’s strong Monday news and current affairs line up outweighed a solid I’m A Celebrity.

Metro news and current affairs:

1. Seven News — 1.061 million
2. Seven News/Today Tonight — 1.033 million
3. Nine News 6.30  —905,000
4. Nine News — 898,000
5. A Current Affair (Nine) — 808,000
6. 7pm ABC News — 772,000
7. 7.30 (ABC) — 651,000
8. Four Corners (ABC) — 561,000
9. Media Watch (ABC) —  520,000
10. The Project 7pm (Ten) — 460,000

Morning (National) TV:

1. Sunrise (Seven) — 491,000 (Metro: 287,000) 
2. Today (Nine) — 315,000 (Metro: 220,000 
3. ABC News Breakfast(ABC, ABC News) — 286,000
4. The Morning Show (Seven)*
5. Today Extra (Nine) — 163,000
6. Studio 10 (Ten) — 106,000

*pre-empted by the test cricket broadcast.

Top five pay TV programs:

1. Super Bowl (ESPN) — 130,000
2. Test Cricket Day 4 (Fox Cricket) — 116,000
3. SportsCentre (ESPN) —115,000
4. The Big Break (Fox Cricket) — 69,000
5. Test Day 4 (Fox Cricket) — 67,000