The Super Switch’s second outing fails to win over viewers

Seven kept The Super Switch in the schedule last night and its national audience bounced to a national 590,000 (from 481,000 on Tuesday night). So is all saved? Nope. It finished a weak fourth in the 7.30pm slot behind Ten’s MasterChef which lifted to 969,000, the ABC’s 7.30 on 857,000, Anh’s Brush With Fame on 845,000, and Nine’s weak Talking’ ‘Bout Your Generation on 684,000. At the same time another 547,000 were watching the Australia-Pakistan ODI from the Cricket World Cup on Nine Gem (an average 156,000 watched the game on Foxtel). 

So The Super Switch remains The Super Flop. That was especially so after Seven News had averaged 1.67 million from 6 to 7pm. That means 1.08 million went elsewhere when The Super Switch started. Nine easily win the total people battle but Seven won the main channels simply because so many people were diverted to the ODI on Gem. 

In regional markets Seven’s 6pm news with 655,000 won easily from Seven News/Today Tonight with 588,000, The Chase Australia 5.30pm with 441,000, Home and Away with 419,000 and the 7pm ABC News with 323,000.

Network channel share:

1. Nine (31.7%)
2. Seven (25.4%)
3. Ten (21.2%)
4. ABC (15.7%)
5. SBS (6.1%)

Network main channels:

1. Seven (17.4%)
2. Nine (15.6%)
3. Ten (13.9%)
4. ABC (11.2%)
5. SBS ONE (3.8%)

Top 5 digital channels: 

1. Gem 10.7%)
2. 10 Bold (4.8%)
3. GO (3.0%)
4. 7TWO, 7mate (2.8%)

Top 10 national programs:

1. Seven News — 1.758 million
2. Seven News/TT —  1.624 million
3. Nine/NBN News — 1.261 million
4. Nine/NBN News 6.30 — 1.257 million
5. Home and Away (Seven) — 1.137 million
6. The Chase Australia 5.30pm (Seven) — 1.126 million
7. A Current Affair (Nine) — 1.092 million
8. 7pm ABC News (ABC)  — 977,000
9. Masterchef Australia (Ten) — 969,000
10. 7.30 (ABC) — 857,000

Top metro programs:

1. Seven News — 1.103 million
2. Seven News/TT (Seven) — 1.036 million

Losers: The Super Switch; Talkin’ ‘Bout Your Generation.

Metro news and current affairs:

1. Seven News — 1.103 million
2. Seven News/TT — 1.036 million
3. Nine News— 955,000
4. Nine News 6.30pm  — 943,000
5. ACA (Nine) — 781,000
6. 7pm ABC News – 654,000
7. 7.30 (ABC) — 562,000
8. The Project 7pm (Ten) — 473,000
9. 10 News First  — 409,000
10. The Project 6.30pm (Ten) — 293,000

Morning (National) TV:

1. Sunrise (Seven) — 460,000 (Metros: 274,000)
2. Today (Nine) —314,000 (Metros: 215,000)
3. ABC News Breakfast (ABC, ABC News) —262,000
4. The Morning Show (Seven) — 205,000
5. Today Extra (Nine) — 126,000
6. Studio 10 (Ten) — 105,000

Top five pay TV programs:

1. Cricket: World Cup, Australia v Pakistan (Fox Cricket) — 240,000
2. Cricket: World Cup Innings Break (Fox Cricket) — 144,000
3. Cricket: World Cup, Australia v Pakistan (Fox Cricket) — 72,000
4. AFL: 360 (Fox Footy) — 56,000
5. Chernobyl (Fox Showcase) — 47,000