Ten pulls out an unlikely win in the face of the cricket

Gogglebox Australia returned to Ten last night with a solid 958,000 nationally (after The Bachelor’s even better 985,000), lifting Ten into second place in the main channels. From that we know there were viewers in the younger demos not remotely interested in the news that play on the second day of the second Ashes test at Lord’s had started on Nine and 9Gem.

The first session of the test grabbed 990,000 national viewers on nine and 9Gem, while the second session held the eyes of 517,000 people. The test had little impact on the viewing numbers watching Ten’s two core programs, which is good news for Ten and made it the real winner on the night. Seven and the ABC were squeezed by the cricket last night. Seven’s The Front Bar averaged 440,000 nationally and 196,000 in Melbourne. That’s down around 140,000 on the previous Thursday night.

In regional areas it was Seven’s 6pm News with 575,000, then Seven News/Today Tonight with 543,000, The Chase Australia 5.30pm with 360,000, Home and Away with 334,000 and ACA with 315,000.

Network channel share:

1. Nine (33.1%)
2. Seven (25.1%)
3. Ten (22.0%)
4. ABC (12.5%)
5. SBS (7.3%)

Network main channels:

1. Nine (22.4%)
2. Ten (16.6%)
3. Seven (16.2%)
4. ABC (8.5%)
5. SBS ONE (7.3%)

Top 5 digital channels: 

1. Gem (6.9%)
2. 10 Bold (3.4%)
3. 7mate (3.2%)
4. 7TWO (3.0%)
5. ABC Kids/Comedy (2.3%)

Top 10 national programs:

1. Seven News — 1.569 million
2. Seven News/TT —  1.466 million
3. Nine/NBN News  6.30 — 1.114 million
4. Nine/NBN News  — 1.098 million
5. Second Ashes Test, Day 2, Session 1 (Nine) — 990,000
6. The Bachelor (Ten) — 985,000
7. A Current Affair (Nine) — 973,000
8. Gogglebox Australia (Ten) — 958,000
9. 7pm ABC News — 947,000
10. The Chase Australia 5.30pm (Seven) — 918,000

Metro news and current affairs:

1. Seven News — 994,000
2. Seven News/TT (Seven) — 923,000
3. Nine News  6.30  — 826,000
4. Nine News  — 818,000
5. ACA (Nine) — 658,000
6. 7pm ABC News — 656,000
7. 7.30 (ABC) — 514,000
8. The Project 7pm (Ten) — 457,000
9. 10 News First  — 366,000
10. The Project 6.30pm (Ten) — 286,000

Morning (National) TV:

1. Sunrise (Seven) — 447,000 (Metros: 262,000)
2. Today (Nine) —316,000 (Metros: 212,000)
3. ABC News Breakfast (ABC, ABC News) —266,000
4. The Morning Show (Seven) — 223,000
5. Today Extra (Nine) — 123,000
6. Studio 10 (Ten) — 97000

Top five pay TV programs:

1. NRL: Manly v Wests (Fox League) — 182,000
2. NRL: The Late Show With Matty Johns (Fox League); NRL: Thursday Night League (Fox League) —68,000
3. Credlin, (Sky News) — 58,000
4. Grand Designs Australia (LIfeStyle) — 45,000