Holey Moley died on air on Seven last night. Just 758,000 national viewers for the final, against a debut of 1.51 million. That’s a loss of half the launch audience. There’s a “celebrity” version next Sunday night — Australia can hardly wait.
But in the US it’s a very different fate with the Disney-owned ABC network giving the American version a two-series renewal. ABC also increased the run for the second season to 13 episodes, up from 10 in season one. Americans must be more credulous.
Nine’s Married At First Sight — 1.25 million and the most watched non-news program. Last year’s 2020 series started with 1.49 million. Nine’s happy, but the writing is on the wall for MAFS. Still it meant Nine won the night bigly and has already won the week with three more eps of MAFS to send viewers off to the streamers for some intelligent TV with real actors.
Network channel share:
- Nine (32.6%)
- Seven (26.2%)
- Ten (17.2%)
- ABC (17.1%)
- SBS (7.3%)
Network main channels:
- Nine (25.2%)
- Seven (17.7%)
- ABC (13.0%)
- Ten (10.0%)
- SBS ONE (4.1%)
Top 5 digital channels:
- 10 Bold (4.2%)
- 7TWO (4.0%)
- 7mate (3.5%)
- ABC Kids/Comedy/Plus, 10 Peach (2.4%)
Top 10 national programs:
- Seven News — 1.476 million
- Seven News 6.30 — 1.445 million
- MAFS (Nine) — 1.255 million
- Nine News 6.30 — 1.216 million
- Nine News — 1.208 million
- 7pm ABC News — 1.046 million
- 7.30 (ABC) — 974,000
- A Current Affair (Nine) — 960,000
- Australian Story (ABC) — 882,000
- Home and Away (Seven) — 842,000
Top metro programs: MAFS could only manage 964,000 (but was still the most watched program in the metros).
Losers: Holey Moley — dud of the year contender
Metro news and current affairs:
- Seven News — 948,000
- Seven News 6.30 — 910,000
- Nine News — 937,000
- Nine News 6.30 — 930,000
- ACA (Nine) — 702,000
- 7pm ABC News — 691,000
- 7.30 (ABC) — 649,000
- Australian Story (ABC) — 577,000
- The Project 7pm (Ten) — 558,00
- Four Corners (ABC) — 442,000
Morning TV
- Sunrise (Seven) — 452,000/265,000
- Today (Nine) — 283,000/186,000
- News Breakfast (ABC) — 267,000/168,000
- The Morning Show (Seven) — 236,000
- Today Extra (Nine) — 141,000
- Studio 10 (Ten) — 58,000
Top five pay TV programs:
- Cricket: T20 NZ v Aust (fox Cricket) — 159,000
- Cricket: T20 NZ v Aust Innings Break (fox Cricket) — 148,000
- Cricket: T20 NZ v Aust (fox Cricket) — 132,000
- The Bolt Report (Sky News) — 85,000
- Credlin (Sky News) — 76,000
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