Scott Morrison and his family at the Liberal campaign launch (Image: AAP/Mick Tsikas)

Can a struggling government reverse its fortunes in less than a week? Scott Morrison will be hoping so, but appears in need of a second electoral miracle, with the prime minister addressing a largely unenthusiastic-looking selection of Liberal Party faithful at the campaign launch in Brisbane today.

With the gruelling six-week campaign entering its final stretch, the government has so far been unable to narrow Labor’s lead in all published opinion polls. Internally, party strategists are getting anxious. 

The long campaign was meant to wear down Anthony Albanese. But since recovering from his opening day gaffe, the opposition leader has appeared to grow in stature.

Morrison, meanwhile, has undergone a series of remarkable tonal shifts, as he tries to convince the electorate to give him another term. In his near-hour-long speech today, we saw yet more evidence of exactly that.

The prime minister began this campaign straddling a sense of optimism about Australia’s post-pandemic recovery, while warning the country that Labor would put all that at risk. Inflation numbers and an interest rate hike saw that optimism replaced by relentlessly negative scare campaigning on the opposition’s economic and national security credentials.

But today, we saw more of the “New ScoMo” unveiled on Friday, when the PM noted he could be “a bit of a bulldozer” and promised to change if reelected. Focus groups show Morrison is no longer a clear electoral asset — many voters find him intensely unpleasant and dislikeable.

Those “bad vibes” have only been reinforced by the overwhelmingly negative messaging that came from the Coalition during the middle weeks of the campaign. Today’s speech was another attempt to re-characterise the prime minister as both a friendlier leader, and one with actual vision for another term in office.

Morrison unveiled three new policies: allowing first home buyers to access superannuation to enter the property market, incentives for older homeowners downsizing their houses, and some money for a cancer centre.

“I’ve got a big plan,” Morrison said.

“I’m seeking a second term because I’m just warming up!”

He pointed to investments in medicare, hospitals and mental health as further evidence of his government actually having some kind of vision for three more years in office. Much of the rest of the speech was devoted to talking up Australia’s success navigating an uncertain few years, marred by a global pandemic, apocalyptic floods and bushfires, and an economic crisis.

“Despite what we have faced, we have remained true to the promise of Australia. And Australia has prevailed. We have kept, as a … government, the promise of Australia.”

Compared to much of the rest of the world, Australia’s position at this stage of the pandemic is a strong one. We have one of the highest vaccination rates and lowest COVID death rates around. Unemployment is, as the PM pointed out, at historic low levels, and despite very real cost of living pressures, other comparable Western countries are arguably doing it tougher.

But despite the government’s desperation to make that comparison, it still looks like voters could abandon the devil they know next week.

Will ScoMo 2.0 convince them otherwise? Will a controversial housing measure dropped six days out from the election make voters forget three years of policy vacuum?

Even when adopting the pretence of having an agenda, Morrison’s vision for Australia remains strikingly small and unimaginative.

The Australian Dream is to get a job and own a home. Maybe, if you’re ambitious, to start a business. To Morrison, Australians are a fundamentally incurious people, not really interested in anything more than that. 

This time next week, we’ll know if most of the country agrees with him.