The Super Switch has a super disappointing debut

Oh dearie me, not another turkey from Seven. The much hyped Super Switch? It bombed absolutely, completely, DOA, with 481,000 national viewers. It’s why Nine won the night in prime time by eight percentage points — a hiding. Will Seven suffer more pain by leaving it in the schedule or demote it to a digital channel? Advertisers will be after make-goods on this flop.

So an overwhelming win for Nine thanks to The Voice (1.38 million nationally) and The Big Bang Theory (891,000). The flop undid all the work of Seven News in whacking Nine News by over half a million viewers from 6-6.30pm. In regional markets, Seven’s 6pm News was on top with 652,000, then Seven News/Today Tonight with 602,000, The Chase Australia 5.30pm was on 444,000, Home and Away had 406,000 and The Voice was on 378,000.

Network channel share:

1. Nine (33.1%)
2. Seven (25.0%)
3. Ten (18.5%)
4. ABC (13.8%)
5. SBS (9.1%)

Network main channels:

1. Nine (24.0%)
2. Seven (17.0%)
3. Ten (12.5%)
4. ABC (8.9%)
5. SBS ONE (6.2%)

Top 5 digital channels: 

1. 7mate (4.0%)
2. GO (3.8%)
3. 10 Bold (3.5%)
4. ABC Kids/Comedy (2.9%)
5. Gem (2.8%)

Top 10 national programs:

1. Seven News — 1.828 million
2. Seven News/TT —  1.689 million
3. The Voice (Nine) — 1.385 million
4. Nine/NBN News — 1.322 million
5. Nine/NBN News 6.30 — 1.282 million
6. A Current Affair (Nine) — 1.136 million
7. The Chase Australia 5.30pm (Seven) — 1.103 million
8. Home and Away (Seven) — 1.089 million
9. 7pm ABC News — 1.001 million
10. The Big bang Theory (Nine) — 891,000

Top metro programs:

1. Seven News — 1.176 million
2. Seven News/TT (Seven) — 1.086 million
3. The Voice (Nine) — 1.007 million
4. Nine News — 1.003 million

Losers: A saggy night.

Metro news and current affairs:

1. Seven News — 1.176 million
2. Seven News/TT (Seven) — 1.086 million
3. Nine News — 1.003 million
4. Nine News 6.30pm — 977,000
5. ACA (Nine) — 837,000
6. 7pm ABC News – 665,000
7. The Project 7pm (Ten) — 519,000
8. 7.30 (ABC) — 501,000
9. 10 News First  — 424,000
10. The Project 6.30pm (Ten) — 302,000

Morning (National) TV:

1. Sunrise (Seven) — 463,000 (Metros: 278,000)
2. Today (Nine) —314,000 (Metros: 211,000)
3. News Breakfast (ABC, ABC News) —260,000
4. The Morning Show (Seven) — 236,000
5. Today Extra (Nine) — 135,000
6. Studio 10 (Ten) — 80,000

Top five pay TV programs:

1. Wentworth (Fox Showcase) — 88,000
2. Paul Murray Live, Jones & Co (Sky News) — 65,000
3. AFL: 360 (Fox Footy) — 55,000
4. NBA: Raptors v Warriors (ESPN) — 53,000