Nine won with MAFS (1.394 million) and Paramedics (889,000). But the big story — which Nine skated over, again — was the weakness of Today where it was comprehensively whipped by ABC’s News Breakfast, nationally and in the metros.
News Breakfast had 300,000 viewers nationally and 205,000 in the metros. Today had 283,000 nationally and 183,000 in the metros. That is the biggest win News Breakfast has had over Today. That caps off an increasingly weak period for Today and lead host, Karl Stefanovic. The rot is setting in.
In the regions, Seven News hit 507,000, Seven News (6.30) garnered 468,000, Home and Away made 362,000, MAFS managed 345,000, and the ABC’s 7pm news bulletin finished with 324,000.
Network channel share:
- Nine (31.0%)
- Seven (24.9%)
- Ten (18.5%)
- ABC (15.9%)
- SBS (9.8%)
Network main channels:
- Nine (24.4%)
- Seven (17.2%)
- Ten (12.16%)
- ABC (10.9%)
- SBS ONE (6.4%)
Top 5 digital channels:
- 10 Bold (3.6%)
- 7mate (3.2%)
- 10 Peach (2.8%)
- 7TWO (2.9%), ABC Kids/Comedy (2.5%)
Top 10 national programs:
- Seven News — 1.462 million
- Seven News 6.30 — 1.394 million
- MAFS (Nine) — 1.294 million
- Nine/NBN News 6.30 — 1.162 million
- Nine/NBN News — 1.126 million
- 7pm ABC News —1.052 million
- ACA (Nine) — 976,000
- Home and Away (Seven) — 941,000
- 7.30 (ABC) — 889,000
- Paramedics (Nine) — 832,000
Top metro programs: None with a million or more viewers
Losers: Today and MAFS (down 150,000 in the metros alone).
Metro news and current affairs:
- Seven News — 955,000
- Seven News (6.30) — 908,000
- Nine News — 872,000
- Nine News 6.30 —849,000
- ACA (Nine) — 727,000
- 7pm ABC News — 677,000
- 7.30 (ABC) —600,000
- The Project 7pm (Ten) — 509,000
- Ten News First —380,000
- The Project (6.30pm) (Ten) — 307,000
Morning (National) TV:
- Sunrise — National: 433,000, Metro: 237,000
- News Breakfast (ABC, ABC News) — 300,000
- Today — National: 283,000, Metro: 183,000
- The Morning Show (Seven) — 214,000
- Today Extra (Nine) —142,000
- Studio 10 (Ten) — 77,000
Top five pay TV programs:
- Paul Murray Live (Sky News) — 58,000
- The Bolt Report (Sky News) — 53,000
- Jones & Credlin (Sky News), Credlin, (Sky News) — 48,000
- The Great British Bake-Off (Lifestyle Food) — 43,000
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