Audiences turn up for Easter MAFS

MAFS had a season high of 1.49 million on a holiday night, after ACA had its year high of 1.17 million (boosted by the turn-on at the end by viewers wanting MAFS). Seven, Ten and the ABC all took the night off.

Did I tell you about the highlight of my Easter? Swan Lake at the Gee on Saturday afternoon as the Sydney signets whipped the grizzled veterans of the Richmond Tigers. A completely unexpected result and one both sides needed. Apart from that it was eggs, buns and lamb. Brazen Hussies on the ABC last night (421,000 national) was a stark juxtaposition to the offensiveness of MAFS. Insiders, Q&A, 7.30, Four Corners, Australian Story, Insiders, Offsiders, Media Watch all rested and will arise again. All very biblical and lazy — politics, life and especially sport did not rest over the long break.

Regional top five saw Seven News with 591,000; Seven News 6.30, 578,000; MAFS, 372,000; 7pm ABC News, 348,000; Home and Away, 322,000.

Network channel share:

1. Nine (35.8%)
2. Seven (24.9%)
3. Ten (16.7)
4. ABC (14.7%)
5. SBS (7.8%)

Network main channels:

1. Nine (28.8%)
2. Seven (17.2%)
3. ABC (10.7%)
4. Ten (8.4%)
5. SBS ONE (4.7%)

Top 5 digital channels: 

1. 10 Bold (5.1%)
2. 7TWO (3.9%)
3. 10 Peach (2.6%)
4. 7mate (2.3%)
5. GO (2.2%)

Top 10 national programs:

1. Seven News — 1.722 million
2. Seven News 6.30 — 1.587 million
3. MAFS (Nine) — 1.493 million
4. Nine News 6.30 — 1.328 million
5. Nine News  — 1.298 million
6. A Current Affair (Nine) —1.171 million
7. 7pm ABC News — 1.022 million
8. Home and Away (Seven) — 802,000
9. Under Investigation (Nine) — 725,000
10. AFL (Seven) — 629,000

Top metro programs: 

1. Seven News — 1.132 million
2. MAFS (Nine) — 1.121 million
3. Nine News 6.30 — 1.023 million
4. Nine News — 1.011 million
5. Seven News 6.30 — 1.009 million

Losers: Holiday Monday, only Nine was trying — Seven, Ten and the ABC, losers.

Metro news and current affairs:

1. Seven News — 1.132 million
2. Nine News 6.30 — 1.023 million
3. Nine News — 1.011 million
4. Seven News 6.30 — 1.009 million
5. ACA (Nine) — 862,000
6. 7pm ABC News — 674,000
7. The Project 7pm (Ten) — 424,000
8. Ten News First — 361,000
9. The Project 7pm (Ten) — 292,000

Morning (National) TV:

1. Sunrise (Seven) — 401,000/226,000
2. Today (Nine) — 292,000/193,000
3. News Breakfast (ABC) — 250,000/152,000
4. The Morning Show (Seven) — 235,000
5. Today Extra (Nine) — 201,000
6. Studio 10 (Ten) — 56,000

Top five pay TV programs:

1. NRL: Wests vs Parramatta (Fox League) — 268,000
2. AFL: Geelong vs Hawthorn (Fox Footy) — 202,000
3. AFL: 360 (Fox Footy) — 121,000
4. AFL: On The Couch (Fox Footy) — 89,000
5. NRL: Pre-Game (Fox League) — 82,000