Two nights into its 2021 season and Ten’s MasterChef Australia is on the verge of flopping after a fall in viewers to 755,000 (nationally) last night from the debut 853,000 on Monday (which in turn was down 709,000 from 2020’s launch). That saw it drop to 13th nationally.
Parts of it were beaten in total people by the ABC’s 7.30 (775,000 nationally) and Anh’s Brush With Fame (765,000) from 7.30 to 8.30pm, and by Seven’s Dancing With the Stars All Stars (878,000).
MasterChef’s performance in the demos fell away from Monday night. Nine’s Lego Masters was the best performed in the demos, but its 1.04 million in total people nationally was down from Monday night’s debut of 1.12 million. Compared with last year, the size of the audiences in the key demos for Lego Masters and MasterChef is falling which is not a good look to advertisers.
Nine’s News scored rare metro wins at 6pm (1.02 million) and 6.30pm (1.03 million) over Seven’s News (993,000 at 6pm and 978,000 at 6.30pm). Nine scored big wins over Seven News in Sydney, Melbourne and especially Brisbane that were enough to more than offset Seven’s wins in Adelaide (which was small last night) and especially Perth (and the usual large margin last night).
In breakfast, Today faded badly and Sunrise bumped up a tiny bit from Monday morning’s near miss.
Breakfast: Sunrise, 439,000 nationally and 250,000 metro; Today, 293,000 and 199,000; News Breakfast, 270,000 and 166,000.
Regional top five: Seven News 6.30, 602,000; Seven News, 587,000; Home and Away, 387,000; 7pm ABC News, 347,000; The Chase Australia 5.30pm, 327,000.
Network channel share:
- Nine (28.6%)
- Seven (26.8%)
- Ten (20.4%)
- ABC (16.8%)
- SBS (7.3%)
Network main channels:
- Nine (20.4%)
- Seven (19.0%)
- Ten (13.4%)
- ABC (12.4%)
- SBS ONE (4.4%)
Top 5 digital channels:
- 7TWO (3.3%)
- 10 Bold (3.2%)
- 10 Peach (2.9%)
- 7mate (2.8%)
- GO (2.6%)
Top 10 national programs:
- Seven News, Seven News 6.30 — 1.580 million
- Nine News 6.30 — 1.318 million
- Nine News — 1.298 million
- Lego Masters (Nine) — 1.044 million
- A Current Affair (Nine) — 1.039 million
- 7pm ABC News — 1.024 million
- Home and Away (Seven) — 955,000
- Dancing With the Stars — All Stars (Seven) — 878,000
- The Chase Australia 5.30pm (Seven) — 861,000
Top metro programs:
- Nine News — 1.034 million
- Nine News 6.30 — 1.025 million
Losers: MasterChef Australia and Lego Masters
Metro news and current affairs:
- Nine News — 1.034 million
- Nine News 6.30 — 1.025 million
- Seven News — 993,000
- Seven News 6.30 —978,000
- ACA (Nine) — 741,000
- 7pm ABC News — 677,000
- 7.30 (ABC) — 498,000
- The Project 7pm (Ten) — 480,000
- Ten News First (ABC) — 359,000
- The Project 6.30pm (Ten) — 290,000
Morning (National) TV:
- Sunrise (Seven) — 439,000/250,000
- Today (Nine) — 293,000/199,000
- News Breakfast (ABC) —270,000/166,000
- The Morning Show (Seven) — 211,000
- Today Extra (Nine) — 140,000
- Studio 10 (Ten) — 45,000
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