Polling permeates political life, in this country and abroad. Leaders are ordained and overturned on the say so of a forecast. And when such divination later proves inaccurate, there’s hell to pay.
And yet few people know exactly how polling works, how to read its tea leaves. Even journalists. Especially journalists.
In this series, INQ examines recent failures of political polling, why they occurred, and how they can be avoided in the future.
